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Contribution

From an innovative perspective, we will create a market that leads to a leap forward in traditional craft culture.

Japan Dento Corporation will create a new era in Japan's traditional craft industry with an innovative perspective.

Japan's traditional craft industry is facing serious problems. With an aging workforce and a shortage of successors, the industry has become stagnant and struggling. We pay particular attention to the incisive sensibilities and strengths of the young generation of Japanese artisans and artists, create opportunities for their fair evaluation, and actively create innovative markets that will lead to their success.

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Traditional Japanese culture strongly supports SDGs.

By transitioning traditional values to Contemporary Japanese Style, our work strongly supports SDGs. The most fundamental value brought about by the influence of SDGs is that people's cultural emotion and empathy are essential to sustainable development. Political, scientific, technological, and economic approaches are also essential, but because human life has cultural value, people can feel joy and live comfortably. Tradition, diversity and creativity inherited from predecessors are very important factors for the future and sustainable development of mankind. We are committed to the creation of such cultural value with maximum focus.

In addition, many traditional crafts are made from natural materials which can be repaired as they age, making them usable for extended periods of time. Today, our living environment depends on the consumption of large quantities of industrial plastic products. We will need to rethink our lifestyle if we want to move in an environmentally friendly direction, further underscoring the value of traditional crafts.